How to Use Pantone Colors for Custom Apparel | Blog

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How to Use Pantone Colors for Custom Apparel

How to Use Pantone Colors for Custom Apparel Grand Rapids, MI

The 2018 Pantone color of the year is Ultra Violet. While you’ll undoubtedly see this blue-based purple in everything from custom apparel to weddings and interior design, Pantone colors are also used by companies to maintain consistent brands.

If your logo uses specific Pantone colors, you’ll need to let your custom apparel company know ahead of time so they can get you the best color match. Keep reading to learn how to use Pantone colors for embroidery and screening printing.

What are Pantone colors?

Designers use Pantone colors so they can be absolutely sure of the colors they use for company logos, custom apparel, printed marketing, and more. Not only are Pantone colors convenient, but they also ensure that you represent your brand consistently. For example, you don’t want the colors in your logo to be different on your website from how they appear on promotional products or invoices to customers.

It’s important to understand that different types of light can affect how we perceive color. For example, how a color looks on your computer screen could be very different from how it’ll look on an embroidered jacket. By using Pantone colors, you can be sure that the colors in your design are consistent with your brand and across all mediums.

How do I use Pantone colors for custom embroidery?

If you plan to have custom embroidered hats or custom polo shirts for your company, you’ll need to check the thread manufacturer’s companion book. Within the book, you’ll find all the thread colors they offer along with their matching Pantone colors.

Thread manufacturing companies stock the most popular colors, which means you might have difficulty finding the exact shade you need for your custom embroidery. If this is the case, we recommend picking the color that best matches your Pantone shade. If the color is close enough, the vast majority of people won’t notice the difference between the color used in embroidered shirts and the actual Pantone hue. Keep in mind that different lighting can also affect how people perceive color.

How do I use Pantone colors for screen printing?

If you are interested in t-shirt screen printing, you’ll be happy to know that ink colors can be mixed to match the exact Pantone colors you need. However, it’s also possible to get ink for t-shirt printing that comes already mixed. It’s important to know that the color that appears on screen print shirts and other apparel may look different based on what material it’s being printed on. Depending on your design, a t-shirt printing company may also need to print a white base which can affect how the color will look.


SportingU is a Byron Center t-shirt printing company that offers a range of services to companies, volunteer organizations, sports teams, and other groups. If you are interested in our custom screening printing or embroidery services, be sure to give us a call at (616) 730-1614. We look forward to seeing you!


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