How to Use Custom Signs and Banners for Marketing

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How to Use Custom Signs and Banners for Marketing

Custom Signs and Banners in Grand Rapids, MI

While more and more people are using the internet to find the latest deals, customized signage remains a popular way for businesses to share information. Whether you want customers to know your flooring company now offers carpet cleaning or you want to stand out during a trade show, there are plenty of ways to incorporate custom signs and banners into your marketing strategy.

Trade Shows

Did you know that 8 out of 10 people who attend trade shows have been authorized to buy? Trade shows are a great opportunity to gain new customers—if you can stand out from the competition. A custom business sign or banner can make it easier for potential customers to find your booth.

A custom tradeshow banner can be done in your corporate colors and include your company logo. You may also want to put a brief explanation of the product or service you’re selling, such as “kitchen remodeling,” so people unfamiliar with your business can quickly determine the services and products you offer.

New Product or Service Announcements

Custom business signs and banners can be used to announce new products and services. For example, if you run an ice cream shop, you might want to put a banner outside your business announcing a new flavor. Likewise, if you are trying to promote a new line of clothing, banners inside your store can alert customers to the new clothes available.

Sale Announcements

Sales are designed to move certain products and encourage people to buy more than they would ordinarily. However, what good is a sale if no one knows about it? If you are getting ready for a big sale (especially around the holidays), we recommend placing outdoor banners near the front doors to attract customers. Horizontal and vertical banners are an effective marketing strategy to announce sales when combined with other tactics.

Outdoor Advertising

One of our best tips for how to design a business sign is to keep the text to six words or less. This is because you have a limited amount of time when someone is driving or walking by your business to get their attention. Avoid the temptation to cram as many words as possible onto your sign or banner. People tend to ignore large blocks of text. Keep your message short and memorable. For example, “20% Off Children’s Shoes” is quick and to the point. For more vinyl banner design tips or outdoor banner design inspiration, we recommend contacting a customized signage company near you.

Welcome Guests

As soon as people pull into your parking lot, they are already making snap judgments about your business. This is why it may be a good idea to create a customized sign or banner that welcomes guests to your store or place of business.

A customized welcome sign may also be a good idea if you are holding an event. Not only do welcome signs serve as a cheerful greeting for guests, but they also show them where they need to go. For example, a welcome sign can show guests what door they need to enter to get to the event.

SportingU is a Byron Center sign and banner company that is dedicated to helping customers develop marketing strategies. If you wish to order custom signs and banners, be sure to give us a call at (616) 730-1614.


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We are here to help you get your brand awareness out there.