How to Generate Leads with Promotional Products

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How to Generate Leads with Promotional Products

Byron Center, MI Promotional Products

First things first… What’s a lead? A lead is someone who has an interest in the products or services your company offers. In other words, a lead is a prospective customer. Lead generation is all the effort that goes into attracting strangers and turning them into prospective customers. As a promotional products supplier in Byron Center, Michigan, we have plenty of tips for how to generate leads with promotional products.

How many leads has your company generated this month? How about the last 6 months? While promotional products can help bridge the gap between your company and prospective customers, generating leads often involves more effort than simply handing out pens or stress balls to strangers at trade shows. To get your full return on investment, you’ll need to use promotional products as a way to get contact information and start conversations.

Set Up a Referral Program

A referral program can be a great way to get qualified leads. After all, happy customers are the best evidence that you’re doing a good job. To thank customers for providing qualified leads, we recommend giving thoughtful promotional products. Promotional items can also be an incentive for customers to refer their friends and family.

Offer Digital Rewards

More and more companies are using digital rewards to generate leads. Here’s a snapshot of how it works… At a tradeshow or other event, you would give someone a “gift card” that allows them to redeem their reward by going to an online landing page created by your company. The digital rewards can be anything you choose, from movie tickets to restaurant vouchers.

Digital rewards work as promotional products because they have a high perceived value. They’re also great because they require prospective leads to enter their contact information before they can collect their rewards. Our graphic designers can help you create the perfect digital rewards card to complement your brand and the landing page you set up.

Create Tiers for Qualified Leads

Most of your competition will be giving away inexpensive promotional items to anyone who passes by. To stand out, why not create tiers of promotional items? While small promotional items could be given to anyone who stops by your booth, you could reserve big-ticket items for qualified leads. We offer a range of different trade show giveaways for you to choose from.

Here’s an example of how you can create separate tiers for promotional products:

  • Tier 3: Anyone who stops by your booth
  • Tier 2: Anyone who stops by your booth and provides their name, company, job title, and email address
  • Tier 1: Anyone who provides their contact information and is a truly qualified lead for the types of products and services your company offers

Having separate tiers for promotional products not only generates interest in your booth, but helps you determine what leads are most promising. Since you’re giving away something with higher perceived value, you’re able to ask more in-depth questions or even have them fill out a short survey.

SportingU is a promotional products supplier in Byron Center MI. We offer a range of promotional products, including custom stress balls. To learn more about our promotional products, call us at (616) 730-1614.


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