ATTENTION: Due to the recent Executive Order 2020-21 in Michigan, put in motion in an attempt to mitigate the impacts of COVID-19, SportingU is limiting its production operations to those that serve essential industries. Despite these changes, we have the infrastructure in place for our staff to support and respond to your needs from remote work locations and have numerous supply chain options. Now, more than ever, we have the opportunity to share messages of support and unity. We’re here to help you share your message.

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Client Shirts Versus Staff Shirts

Great and experienced team

Client Shirts Versus Staff Shirts

Custom T-Shirts Apparel Byron Center MI

When it comes to attire, you’ll want to create a unique difference between staff and client custom printed shirts. Both are important, and both bring valuable benefits to your company table, but they can’t be the same designs. If you’re looking to learn more about company attire and what might work for your business, keep reading. 

Why Make Client Shirts?

It may seem kind of silly at first to make a shirt for your clients. It’s not like they’re showing up at your offices every day. But client custom made shirts are actually a powerful marketing technique that people also tend to enjoy. Why not grow your company while making happy clients? 

A good client shirt should work like a gift. You give it to the clients that have really helped grow your business or that you care about and want to show appreciation for. These clothing articles are usually clean-cut, simple, and wearable in most situations. 

You don’t have to stick to just custom t-shirts either. Anything from custom polos, long sleeves, hoodies, to jackets works as a good attire gift. Usually, the more the client has done for you, the better their custom attire gift will be.

With a custom printed shirt or another attire piece, you’ll still want to show your company logo, but also be sure to add some sort of a nod to the client’s sponsorship. Here are a few words that might work depending on your company: 

  • Honored Member
  • Platinum Member
  • Gold Member 
  • Prestige Sponsor
  • Gold Status
  • Diamond Club 
  • VIP Client

When you give your clients gear with recognition on it, it offers a sense of pride. This then works for your company as a walking advertisement. Here’s a common concern though: you need good gear. With SportingU, we’ll make sure you have top-of-the-line products. We’ll also work with you on the custom design and layout of your gear so that your client wants to wear it. We’ve all gotten those random shirts from events in the past that now sit on the top shelf of our closets and we’ll probably never wear them again. Our goal at SportingU is to make your client’s custom apparel a first pick option that they love to wear. 

Why Have Staff Shirts? 

Staff shirts are a no brainer in most industries. It helps guests know who they can ask for help, and much like a client shirt, a staff shirt can give your employees a sense of pride and belonging.

When it comes to custom staff shirts, there are unique ways to make distinguishes between your clients and your team. Some companies are humorous and print a funny line about working there on the back of their shirt while other companies opt for a more traditional style and simply put the company logo in the corner of a shirt with STAFF on the back. 

At SportingU, the freedom to get creative or keep things traditional is up to you. What’s important to think about is the culture of your company. A custom shirt, jacket, long sleeve-t, and other options are great ways to build up or rebrand your company, so feel free to try and push the envelope. Our team is more than happy to work with you on drafting a few designs! 

When to Give Gear or Swag Bags

You might be wondering about the right time to give out custom gear to your clients because you don’t want to be that place that sends stuff too often. Timeliness is key to keeping good favor with your clients, and your staff. 

For clients, once or twice a year works well. It might be a holiday gift bag or you could send your clients some custom apparel on their birthday as a way to show you care. For your staff, every other quarter is a great way to boost morale, build into that sense of belonging, and promote your company branding. Another thing that works well for both clients and staff is to set reward goals.

In your client brochure, you might include notes about how you’ll gift more or different custom gear depending on how invested the client wants to be. For your staff, you can set monthly or quarterly goals with your team where the reward includes new swag. We want to encourage you to get creative with it and to remember that gifts are a fantastic way to keep people’s hearts invested in your company mission. 

Ready to Make Something Amazing? 

As your Byron Center, MI custom print shop, SportingU is here to make you the coolest custom stuff on the market. From custom attire to custom coffee mugs, we’ve got you covered. If you’d like to know how we can service your custom design needs, feel free to reach out and contact us online or by phone at (616) 730-1614. We can’t wait to get creating!


SportingU is here to help you get your brand awareness out there

You think it, we ink it.

We are here to help you get your brand awareness out there.