6 Benefits of Updating Your Logo Design

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6 Benefits of Updating Your Logo Design

Graphic Design Services Bryon Center, MI

Does your logo need an update? It may be time for a new logo design if your company is headed in a new direction, or if you need to modernize a design from decades ago.

Regardless of the reason, you can trust our graphic designers to create a logo that fits your business. Here are six reasons you may want to consider a logo redesign:

  1. Accurately represent your brand’s personality
  2. Stay consistent in every format
  3. Expand your color options
  4. Bring your logo online
  5. Update your logo’s style
  6. Gain recognition

1. Accurately Represent Your Brand’s Personality

Does your current logo accurately represent your brand?

Maybe your target audience has changed in the years since you first commissioned a logo. Maybe you’re focusing on a new line of products. Perhaps your company’s name is a mouthful, and you’re mostly identified by an acronym or an abbreviation these days.

Whatever the reason, it may be time to update your company’s logo if what you have now no longer authentically represents your brand. 

Our graphic designers can make a logo that incorporates the values and mission of your company. This will require some thoughtful reflection from you and your team to distill the true essence of your business. You’ll need to answer some questions about your company’s identity, such as:

  • What is our mission?
  • What makes our company unique?
  • Who is our target audience?
  • What do we like about our current logo? What do we want to change?
  • What are our values?

Our graphic designers are here to guide you through the process to make sure your new logo matches your brand. Even something as simple as color choice can communicate a message. For example, if one of your company values is trustworthiness, our graphic designers might suggest blue as a main color to represent reliability. On the other hand, if your company’s selling point is its creativity, we might incorporate a bold color like orange.

2. Stay Consistent in Every Format

One of the biggest struggles with outdated logos is that they’re rarely in the file format you need. 

Your logo should look the same no matter if it’s being printed on a billboard or a business card. It should be consistent between your website, banners, and company swag.

Our graphic designers use vector graphics to ensure a uniform representation of your brand across every format. Vector graphics are constructed using mathematical formulas instead of individual, colored blocks. This allows them to be enlarged or shrunk down without appearing blurry or distorted. This way, you can be sure that your logo always looks professional.

3. Expand Your Color Options

Think of your favorite iconic logos. Picture the logo for Apple, for example. What color is the logo? Is it silver like on the back of a phone? Is it white like the sticker that comes with your purchase? Is it rainbow like the design from the late 70s?

No matter what color Apple’s logo is in, it’s still recognizable. Versatility is key to good logo design. If your logo is white or light-colored, what are you going to do when you need to use it as a letterhead on printer paper? If it’s dark, how are you going to make it work on a multicolored billboard?

Our graphic designers can create several versions of your logo that are light, dark, black and white, and/or outlined. That way, your logo can be professional and identifiable no matter what colors are available.

4. Bring Your Logo Online

Your business logo appears on much more than just the sign on your door. To keep your brand relevant, you’ll also need to make sure your business logo looks professional on social media, banner ads, and on your website. Otherwise, you could end up with a logo that’s cropped awkwardly or distorted.

Our graphic designers will create multiple variations of the same logo. That way, you’ll always have one available for your online needs.

5. Update Your Logo’s Style

If your logo reminds you of something from a previous decade, it’s time to call our graphic designers.

Over time, certain colors and fonts can make your brand look dated — or worse, out of touch. Even if you like your current logo, it may be time for a refresh. Our graphic designers can create a modernized version of your company logo that keeps the best parts of your old logo while still ushering your company’s aesthetic into the twenty-first century.

6. Gain Recognition

Ultimately, it takes time for a logo to become as recognizable as the Nike swoosh or the golden arches of McDonald’s. However, the first step toward gaining recognition is having a logo that’s worthy of attention.

Logos with simple shapes are easier to remember, giving you an advantage over the competition. The process of coming up with a simple logo design can also help you determine the most important message you want your brand to deliver.

Get Started on Your New Logo Today

Our Byron Center, MI, graphic designers will make sure your new company logo represents your brand and looks professional. If you’re interested in updating your logo, call SportingU today at (616) 730-1614, or contact us online.

This blog post has been updated.

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