6 Benefits of Updating Your Logo Design

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6 Benefits of Updating Your Logo Design

Graphic Design Services Bryon Center, MI

Whether you’ve taken your company’s brand in a new direction or simply need to modernize a logo from the 80s, you can trust our graphic designers to create the best logo design. Continue reading to learn the 6 benefits of updating your logo design and how you can benefit from our graphic design services in Byron Center, Michigan.

1.) Show Off Your Brand’s Personality

What’s your company’s unique selling point? Who is your target audience? These are questions you’re going to have to answer to create the best logo design for your brand. If you aren’t sure what your brand is, now is the perfect opportunity to nail that down so our graphic designers can help you create the best company logo.

Each brand has its own personality that makes it distinct from the competition. For example, our graphic designers might use orange in a logo to show a company’s creativity or navy to suggest trustworthiness. In other words, our graphic designers use your company’s mission and values as inspiration for your logo.

2.) Gain Recognition

It takes time for a logo to become as recognizable as the Nike Swoosh or McDonald’s Golden Arches. However, your first step towards growing your company is hiring our graphic designers to refresh your logo. Logos with simple shapes are easier to remember, giving you an advantage over the competition. The process of coming up with a simple logo design also helps you determine the most important message you want your brand to deliver.

3.) Use Vector Graphics

Logos that use a gradient (especially photographic logos) will look blurry when you make them bigger or smaller. Your company needs a logo that is flexible enough to look good on everything from billboards to business cards. Vector graphics are constructed using mathematical formulas, as opposed to individual colored blocks. That way, you can be sure that your business logo always looks professional.

4.) Expand Your Color Options

A dark logo won’t show up on a dark background. For this reason, it’s important that you consult with our graphic designers to come up with several versions of your logo. If you plan on using your logo on more than one medium, you’ll need the help of our graphic designers to create logo variations that are light, dark, black and white, and/or outlined.

5.) Bring Your Logo Online

Your business logo appears on much more than just the sign on your door. To keep your brand relevant, you’ll also need to make sure your business logo looks professional on social media, banner ads, and other online contexts. Otherwise, you could end up with a logo that’s cropped awkwardly. Our graphic designers are able to create several variations of the same logo, so you’ll always have a variation of your logo that fits a predefined format.

6.) Update Your Logo’s Style

If your logo reminds you of something from a previous decade, it’s time to call our graphic designers. Over time, certain colors and typefaces can make your brand look dated--or worse, out of touch. Fortunately, our graphic designers can create a modernized version of your company logo.

Our graphic designers in Byron Center MI will make sure your new company logo represents your brand and looks professional. To learn more about our graphic design services, call SportingU at (616) 730-1614.


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We are here to help you get your brand awareness out there.