5 Tips for Designing Custom Signs

Great and experienced team

5 Tips for Designing Custom Signs

Commercial Signs Bryon Center, MI

Designing a sign for your business sounds deceptively simple until you actually start to explore the millions of colors, typefaces, and designs out there. Fortunately, our graphic designers are ready to help by designing custom signs that complement your brand and help you stand out from the competition. 

Creating a good sign design requires conscious thought of your sign’s purpose, audience, and placement. At SportingU, we offer a range of graphic design services, including sign design, to help your company thrive.

How To Make Your Signs More Noticeable

How many times have you driven past restaurants that looked interesting that you wanted to try? Successful companies know that they need to invest in signs to attract motorists from a distance. 

Our graphic designers can help you save the money, time, and hassle of trying to design a sign yourself. Let’s take a look at five steps you can take to make your custom signs more noticeable.

1. Determine the Purpose of Your Sign

Are you trying to attract prospective leads at a trade show? Do you want to alert shoppers to a sale? Are you trying to prevent accidents and avoid liability? These types of questions will help you determine your sign’s purpose, which must be the foundation for any quality sign design. 

2. Be Specific

Someone driving by should be able to determine what type of business you run just by looking at your custom signs. Do you run a bakery? A rock climbing gym? A laundromat? No matter what business you run, your sign should be specific. Think “Foster’s Rock Climbing Gym,” not just “Foster’s.” Be specific.

3. Use Seven Words or Less

You only have about three seconds to grab someone’s attention as they drive past your building. For this reason, you’ll need to trim down the message on your sign to seven words or less.

The more concise your message, the more likely it’ll be read by people driving by at 45 miles per hour. While we understand you probably have a lot of wonderful things to say about your business, your sign won’t have enough space to fit it all. Keep your sign simple and concise.

4. Choose an Appropriate Typeface

We’ll make sure your new custom sign makes a good first impression on your target audience. The typefaces we’ll recommend for your sign will depend on your brand’s personality, target audience, and purpose.

For example, we would use a much different typeface for a daycare than we would for a law firm. Whatever typeface is chosen for your commercial signs, our graphic designers will make sure that it’s readable from a distance so you can attract prospective customers.

5. Hire a Graphic Designer

It’s difficult to design an effective commercial sign on your own. Our professional graphic designers can help walk you through every step of the process, from coming up with ideas to creating the final product. We know how to create eye-catching designs that are readable from a distance.

Our team is trained to help you solve business problems through graphic design. This means asking you questions about what you would like the custom signs to accomplish and who’s meant to see it. With your vision and our skill, we can ensure you have the custom signs you need to promote your business.

Create a Great Custom Sign for Your Business

Our Byron Center, MI, graphic designers work hard to come up with the perfect signs for your business. Call SportingU today at (616) 730-1614, or contact us online to learn more about our graphic design services.

This blog post has been updated.

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We are here to help you get your brand awareness out there.